Social media jobs are in demand right now. According to the U.S. Department of Labor, jobs involving social media and PR will grow by 23 percent between now and 2020. The value of investing in social media services to market a brand is undeniable. According to a recent study by Chadwick Martin Bailey and iModerate Research Technologies, 51 percent of Facebook fans and 67 percent of Twitter followers are more likely to purchase from a brand that they are a fan of or follow. Every business needs that sort of exposure, no matter how successful.
Clearly some social media jobs are not growing at all, and may be even shrinking. Jobs titled Twitter fell by 22% in the last year, Indeed’s analysis shows.
City, Miami, LA and the Silicon Valley. I suspect there are a lot more of these roles that are held virtually throughout the nation, but there’s no data on that as this infographic looks at the top 20 markets for social media jobs.
In the previous year, social media jobs grew twice as fast—by more than 100%. Indeed says that the genre is less seen as a separate entity within an organization and becoming more specific, and sprinkled within many departments.
The biggest gain within social media jobs: “social media expert”—yes that’s really a title—which Indeed says experienced a 1,600% growth in the last year. Many of the jobs show up on staffing sites or oDesk, or are found at auto dealers and direct marketing firms.
We have seen social media marketing agencies hiring like crazy over the last two years to fill these jobs because now every company is trying to use social media marketing to increase their revenue, brand equity, and profits.